I have just had a chance to watch the new TV advertisement from Microsoft featuring Bill Gates and Jerry Seinfeld. This ad campaign debuted in the U.S. on September 4, 2008 as an attempt to reconnect Microsoft with the customers around the globe. In fact, I couldn’t make any sense out of this commercial. Anyway, according to Microsoft PressPass, there will be more commercial and advertisement coming up and this first ad is intended to spark the conversation about Windows brand. Well, it might be effective in the sense that people will talk about this ad as I did here in my blog. At least, the advertisement served its purpose. We’ll have to wait and see what is next for Microsoft and its competitors.
You may check out the ad here.
Here is the archive from Microsoft Official Press Release:
Microsoft Kicks off Windows Campaign with Star Power
Sept. 4, 2008
More than just a quirky ad about nothing, the newest Microsoft ad for Windows signals the beginning of a series of initiatives to improve consumers’ experience with Windows products – in retail, on the Web and working with manufacturers to make PCs faster and easier to use. > more