Every year on the 15th day of the 8th month of the Chinese lunar calendar, Chinese communities all over the world celebrate the Mid-Autumn Moon Festival. It is one of the two most important holidays in the Chinese calendar (the other being the Chinese Lunar New Year.) Mooncake is represented as a tribute to the Moon goddess. This year (2005) the moon festival will be celebrated on 18 September.
So, what is the connection between mooncake and ice cream? You may wonder; as I did when I got a promotional pamphlet from Häagen-Dazs® (Thailand) a couple of days ago. Yes, indeed! Häagen-Dazs® is trying to expand its marketing campaign to the booming mooncake market in Thailand by introducing an ice cream mooncake, which comes in 4 flavors – Vanilla, Strawberry, Chocolate and Macadamia Nut. All "Mooncakes" are coated with rich chocolate and embedded with one "yolk" of Häagen-Dazs® Mango Serbet ice cream.
How on earth could ice cream and mooncake combine together? It’s worth a try, however, the price for Häagen-Dazs® trademark is expensively high: 225 THB (Vanilla, Strawberry, Chocolate) or 250 THB (Macadamia Nut) for a piece of ice cream mooncake. That’s a rip-off! I would rather have an ordinary mooncake from some well-known Chinese restaurants in Chinatown instead.